Here, I got the opportunity to apply my competence within game development on the market research industry. With clients such as FMCG companies like Nestlé, Unilever etc. we performed quantitative, web-based user tests for new concepts, new designs, brand repositioning projects, and more. I was part of the team that built all the surveys, and also solely responsible for all 3D graphical layout. I was employed specifically for my background in game development and the go-to guy for 3D solutions. I created virtual 3D stores like pharmacies and grocery stores when clients had new and innovative store concepts that they wanted to test on end-consumers. I also spearheaded the in-house development of 3D, developing new ways of virtualizing shopper experience at point-of-purchase using VR & 3D.